Grönsamhet - green value

Grönsamhet - Setra's vision

Our vision is to do business in a way that we and others – our clients, society and nature – can benefit from.

This is what we call “Grönsamhet”.
It comes down to creating green value.

If you look up a translation for what “Grönsamhet” means, you’re not going to find one. And that’s because we came up with it by using the Swedish word for “green” and the word for “profitability”. And this encompasses what we aspire to.

We want to create sustainable profits that benefits all. And we have all the possibilities in the world to do so. Because the wood business is very good business, if one wants to reach the goal of Grönsamhet.