By combining long-term profitability with environmental responsibility, we create value for both our customers and society at large. When a business is profitable for everyone, we call it Greenability. Read more about our vision, business idea, and overarching operational goal.
Vision
Our vision is to create long-term profitability and contribute to the global green transition by doing business that benefits more than just ourselves.
Business Idea
We manufacture and sell high-quality, processed and sawn wood products with reliable delivery performance, for a global market.
Overarching Operational Goal
Setra shall be a leading and profitable player in the wood industry, with a clear focus onsustainability.
About Grönsamhet
If you look up a translation for what “Grönsamhet” means, you’re not going to find one. And that’s because we came up with it by using the Swedish word for “green” and the word for “profitability”. And this encompasses what we aspire to.
Watch our Grönsamhet movie:
